Chris leads a number of key enagements along the digital transformation roadmap, from digital strategy to digital marketing and digital product & service development. He previously worked at Accenture Interactive and his broad experience includes loyalty management, product/service development across consumer goods & FMCG, as well as urban mobility. He holds an MSc. in business (focus marketing) from University of Cologne including exchange programs at Fudan University, Shanghai, and Brock University, Toronto.